LUXE Babyliss

Conair sought to increase its credibility within the higher-end professional styling category by combining the performance reputation of Babyliss with the aspirational equity of the Ferrari brand.
A collaborative product line uniting Conair, Babyliss, and Ferrari to reposition hair tools through the lens of luxury performance. Inspired by high-performance automotive engineering, the identity system emphasized speed, power, and precision while introducing a more elevated visual language to the category.