Conair miniPRO

It all begins with an idea. Marketing & Sales felt they could do better to target the primary miniPro demographic to increase awareness and sales.
The packaging direction reframed Conair miniPRO appliances as graphic lifestyle accessories rather than utilitarian beauty tools. Using colorful cube-shaped packaging, the system introduced a more youthful, accessible identity aimed at value-driven consumers, across several SKU’s within the line, elevating the point of purchase value.